Caffari & White Not Giving Up The Seach.
The start of the Vendee Globe is approaching quickly, but there are several faces from the last edition of the race who are yet to raise the campaign funds required for the race. The event organisers,...
View ArticleIMOCA Plan to Meet Commercial Potential.
The IMOCA Annual General Meeting was held this week, with some big issues on the table that had the potential to change the nature of IMOCA racing. The class has faced the same challenges as the rest...
View ArticleFNOB Setting Standards For Yacht Race Management.
Yacht Racing and sailing is growing up. That is to say that the organisation and management of sporting events is being handled in an increasingly professional manner. However the PR spin from some...
View ArticleThomson’s Record Breaking Feat Lost in Olympic Noise
Once every four years, the world’s sporting media turns its attention to the Olympic Games. While those who promote sailing often complain about the lack of media coverage, especially on TV – there are...
View ArticleArtemis Challenge Saved By the Sailors.
The competition is heating up. The battle for the hearts, minds and attention of independent financial advisors and high net worth private clients is on and the sport of sailing is one of the...
View ArticleVendee Globe Looking for a Big Audience.
The Vendee Globe held a press conference yesterday in Paris to introduce the 20 skippers that will begin the round the world race on November 10 (10/11/12). The race has a lot going for it and...
View ArticleOpen Sports Management Created to Make IMOCA More Commercial.
Back in June, the IMOCA General Meeting announced that Sir Keith Mills would lead a project to develop the commercial potential of the class. Now, with weeks until the start of the premier event for...
View ArticleWho’s Wearing What at the Vendee Globe?
A great French endurance race begins tomorrow. Like the 24 Hours of Le Mans, or the Tour de France, the Vendee Globe has legendary status among French sports fans. Perhaps more than any other sailing...
View ArticleFacebook Fans ‘Like’ The Vendee Globe…
Last week, I attended a couple of events that looked into the importance of content as part of a marketing strategy. Sports brands have it comparatively easy when it comes to creating compelling...
View ArticleSailing’s New Poster Boy? François Gabart Wins Vendee Globe.
The Vendee Globe has been won by the youngest sailor ever in the shortest time ever by the smallest margin ever and the sport of sailing has a new hero. François Gabart sailed around the world in less...
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